H is for Home Construction Companies

Some of my enduring themes appear again in this video from a Home Construction company in Kenosha. Credibility (multiple generations and mention of start year), Example (three different showrooms), and Good speaking voice.

A business video does not have to be this major bank breaking affair. After all your customers are not likely to be major bank breaking customers right? Speak in their language, show them things they are looking for, and keep it simple. No one goes into a purchase looking for complexity, regardless of what it is. Simple words, quick to understand imagery and good body language. I think that's the gist of what it takes to get someone's attention and get them thinking further about doing business with your company.

another video for Universal AET - business communication for industry

It's trade show season. Quietwater put together the video below for trade show purposes. It's a bit different from what we usually do. For starters it has no sound. But in a trade show environment, any audio, especially the spoken word is lost in the cavernous environs of the arena or hall where the trade show is happening. Context matters and in this case, not using the audio track makes sense since it would be very difficult to hear. This video is also a repurposing of existing content derived from projects over the past couple years, several of them overseas. This happens a fair amount in a project setting. Someone else is on site during the project, usually with a still camera. At some point, sometimes years later, this content is brought forward. Videos are not always moving pictures. A video can be a succession of still images, which is what you see below. It works for a trade show and it is Universal's content, in a real life setting showing their products. I think it works quite well, given that the alternative is nothing.