Some of my enduring themes appear again in this video from a Home Construction company in Kenosha. Credibility (multiple generations and mention of start year), Example (three different showrooms), and Good speaking voice.
A business video does not have to be this major bank breaking affair. After all your customers are not likely to be major bank breaking customers right? Speak in their language, show them things they are looking for, and keep it simple. No one goes into a purchase looking for complexity, regardless of what it is. Simple words, quick to understand imagery and good body language. I think that's the gist of what it takes to get someone's attention and get them thinking further about doing business with your company.
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