another video for Universal AET - business communication for industry

It's trade show season. Quietwater put together the video below for trade show purposes. It's a bit different from what we usually do. For starters it has no sound. But in a trade show environment, any audio, especially the spoken word is lost in the cavernous environs of the arena or hall where the trade show is happening. Context matters and in this case, not using the audio track makes sense since it would be very difficult to hear. This video is also a repurposing of existing content derived from projects over the past couple years, several of them overseas. This happens a fair amount in a project setting. Someone else is on site during the project, usually with a still camera. At some point, sometimes years later, this content is brought forward. Videos are not always moving pictures. A video can be a succession of still images, which is what you see below. It works for a trade show and it is Universal's content, in a real life setting showing their products. I think it works quite well, given that the alternative is nothing.

Universal's new facility in Beloit

I found myself in Beloit recently and for the first time. Universal was the client and they wanted footage of both their new facility and the governor's visit and tour of that facility. Universal has space in an old Beloit Ironworks warehouse on the edge of the Rock River. Great old space that Hendricks/ABC Building Supply is renovating and filling with new industrial tenants. Personally, I love seeing the insides of old giant buildings like this. Hard to imagine what went on back in the day in this building when the original tenant was at work. Today it is busy with Universal and the products that they are fabricating. This was an interesting day and an interesting shoot in Beloit.