Another one of my favorites, but for different reasons. This time around, two things jump out at me. The first is the music. I think the music bed for this business video is one of the best fitting pieces for the style of the people and business. To my ears, the music is peppy and happy and fits the overall theme of the video really well.
The second piece that emerges is the understated humor. Their mascot simply walking through the scenes, for em was a hoot. No one had done that before or since. Understated. Just a funny looking character walking by or waving, never talking, until the end when the character delivers the closing.
Simple, full of information, good music and humor. All the things needed for a memorable piece of content to positively brand your company.
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