This guy was comfortable in his own skin. He had nothing planned in advance, at least that's what it looked like to me. We walked the store, he pointed out the objects most interesting to him and then we sat down for some audio. He rattled stuff off, got most of it right the first time and then we were done. No nerves. He know his store inside and out and what he wanted to feature and hoped to entice. A subject matter expert and well aware of the words he used and their impact. Nicely done overall I think. Once again simple and quickly understood by those viewing.
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